COMPANY PROFILE
| Company | LIBERTA CO., LTD. |
| Group Website | http://www.liberta-hd.co.jp/ |
| Address | 8F ShibuyaKI Bldg.1-16-9 Shibuya, Shibuya-Ku, Tokyo 150-0002, Japan Tel: +81-3-5464-8300 Fax: +81-3-5464-8308 |
| Established | February 12, 1997 |
| Officers | Representative Director Toru Sato Director Tadashi Hojo Director Koji Ishida Director Shunsaku Nita Director Akio Tsutsui Auditor Masayuki Nihe |
| Capital | JPY 10,000,000 |
| Sales | 1,062,000,000 Yen (Year 2009) 1,054,000,000 Yen (Year 2008) 1,013,000,000 Yen (Year 2007) |
| Number of Employees | 29(As of Nov, 2009) |
| Line Bank | Mizuho Bank Resona Bank Mitsubishi Tokyo UFJ Bank The Shokochukin Bank |
| Group Companies | L-STYLE CO., LTD.(100% Owned Subsidiary) -Planning and Distribution of watches and general merchandise L-AGE CO., LTD.(100% Owned Subsidiary) -Distribution of general merchandise including beauty products and watches through Internet L-GARAGE CO., LTD.( 100% Owned Subsidiary) -Import and Distribution of American vehicles and automobile-related goods Monodukuri Kenkyujo CO., LTD.(66.6% Owned Subsidiary) -Consulting service |
COMPANY HISTORY
| 1997.2 | Established in Daito-Ku, Tokyo, Japan as a wholesale distributor in the mail-order market |
| 1997.4 | Private label foot care product, Haitemitara was launched which later became a big hit. |
| 1998.2 | Started import business. |
| 2000.3 | Racked up annual sales of 0.7 billion |
| 2000.3 | Became the exclusive distributor of the US military watch brand, Luminox in Japan. |
| 2000.7 | Relocated to Honmachi, Shibuya-Ku with the business expansion. |
| 2000.10 | Parent corporation, Yumemitsuketai Co., Ltd. (Steilar C.K.M Co., Ltd.) went public. |
| 2001.3 | Racked up annual sales of 0.9 billion |
| 2001.4 | Beauty product department was established to develop private label beauty products and expanded their distribution through retail stores. |
| 2001.7 | Luminox watches were launched in Japan. |
| 2001.10 | PB product Re:party cosmetics launched |
| 2002.3 | Racked up annual sales of 1.0 billion. |
| 2002.10 | Relocated to Sakuragaoka-Cho, Shibuya-Ku with the business expansion. |
| 2003.4 | Produced a TV program of Diet product with a video production company for TV shopping, using a famous entertainer Mikawa Kenichi for advertising, later becam big hit |
| 2003.4 | Luminox Tokyo (the first retail store of Luminox watches in Asia) opened in Gaienmae, Tokyo. |
| 2003.10 | Private label beauty products launched through retail stores. |
| 2004.4 | Produced a TV program of PB product Slinky Touch with a video production company for TV shopping, launched through retail stores, later became big hit due to the multiplier effect with media |
| 2004.4 | Concluded and agreement with one of the biggest beauty salon La Parler |
| 2004.4 | Tied up with a dermatologist, video production company and La Parler to produce a TV program of PB product Quick Beauty Medicated Deodorant Cream for TV shopping, launched through retail stores, later became big hit due to the multiplier effect with media |
| 2004.5 | Relocated the main office with Luminox Tokyo to Daikanyama, Tokyo with the business expansion. |
| 2004.8 | Became a spin-off company from the parent company Yumemitsuketai Co., Ltd. |
| 2005.4 | Concluded a license agreement with famous cartoon “Heidi, a girl of the Alps”, developed and launched Heidi soap |
| 2005.4 | Advertising development established to increase the promotion through fashion magazines, informational magazines and TV programs, issued a number of press release |
| 2005.4 | Quick Beauty Medicated Deodorant Cream became big hit through land broadcasts CS, BS TV shopping channel throughout Japan |
| 2005.5 | Quick Beauty Medicated Deodorant Cream became big hit in QVC TV shopping channel |
| 2005.8 | Became subsidiary wholly owned by Liberta Holdings |
| 2005.10 | For specializing in beauty business, the business of exclusive Luminox watch distribution was transferred to group company, L-Style Co., Ltd. |
| 2006.3 | Produced a TV program of PB product Baby Foot with a video production company for TV shopping, launched through retail stores, later became big hit due to the multiplier effect with media |
| 2006.3 | Baby Foot became big hit in QVC TV shopping channel |
| 2006.4 | Concluded an agreement with a charismatic cosmetic surgery doctor Ikeda Yuko |
| 2006.5 | Numbers of Trading stores for PB products exceeded 4000 |
| 2007.1 | Relocated to Shibuya, Tokyo with the business expansion. |
| 2007.4 | Merged with Liberta Holdings Co., Ltd. and as a result became the parent company of L-Age Co., Ltd., L-Style Co., Ltd., and L-Garage Co., Ltd. |
| 2007.4 | Started exporting products. |
| 2009.2 | The number of total sales of QB Medicinal Deodorant series exceeded 2 million pieces. |
| 2009.11 | The number of total sales of Baby Foot series exceeded 1 million pieces. |
| 2010.1 | The promotion activity of Baby Foot won the prize of excellence of PR Award from Public Relations Society of Japan. |
| 2010.2 | Established the overseas subsidiaries, Shanghai Liberta Trade Co., Ltd. in Shanghai, China. |
| 2010.3 | Sguard Rock-On Mascara was given the Best Supplier Award in the cosmetic category from MOMO TV shopping (Fubon Multimedia Technology Co., Ltd.) in Taiwan. |
| 2010.4 | The numbers of the trading stores for the private label products exceeded 7000. |